Sports Festival Asia: Weekly Asian Sport Sponsorship Roundup.

The focus this week is on racquet, and bat,?sports ? tennis, badminton and ping pong - as well as the usual run of sponsorship deals and media news.

The Singapore Table Tennis Association struck a deal with the marine engineering company Keppel Corporation for some S300,000 in sponsorship funding over the next three years. The money will go for a training center used to groom young players.

Keppel Corporation director of group corporate affairs, Wang Look Fung said table tennis represents common goals with his company such as passion, teamwork and commitment.

The Chinese Badminton Association has reached a deal with IEC in Sports to distribute the broadcast of next year?s China Badminton Super League on a global basis. The season will play in a league format from August till December 2012 and will feature eight teams based in major Chinese cities.
CBA secretary general, Liu Fengyan said China has the infrastructure, fan base and media support for the league to grow.
"With Chinese Badminton Clubs keen to attract top international players to strengthen their teams, this can only increase media interest in seasons to come.' said IEC in Sports spokesperson Guy Horne.
IEC in Sports is a media company specializing in sports television production with headquarters in Stockholm and offices in Switzerland, Australia, Hong Kong and Dubai.

Mercedes-Benz has renewed its presenting sponsorship of the China Open tennis tournament for another five years.
This year?s event will feature China?s first grand slam champion, Li Na playing on home soil.
The company will also receive naming rights to the Mercedes-Benz Cup Tennis Grand Prix featuring promising local tennis players. The arrangement also includes a promotion called Swing for Stars to help train players and to fund a university tennis and coaching program.
Reports indicate that the company?s local subsidiary, Beijing-Benz Automobile sold more than 50,000 vehicles in 2010 ? about 35% of the total Mercedes-Benz sales in China.
In golf news, the Asian Tour has announced that infrastructure provider Cityneon will take over as the tour?s official event overlay partner.
The arrangement will include providing marquees, booths and tents for selected tournaments on the Asian Tour?s 24-event calendar.
"We are delighted to have formalized our association with the Asian Tour," said Cityneon group managing director Ko Chee Wah. "This partnership is an ideal and prestigious platform to reach out to those who share Cityneon's passion for golf and sporting events. We are excited about being part of the Asian Tour, which deepens our involvement in sporting events in Asia and beyond."
Asian Tour executive chairman Kyi Hla Han added, "Cityneon has a proven track record in supplying superb event infrastructure to large scale outdoor events and we are pleased to welcome the Cityneon on board as the official event overlay partner. This is a strong endorsement for the Asian Tour as we continue to build a solid commercial platform for the Tour."
Cityneon, a Singapore-based company with offices in Europe, the Middle East and North America, specializes in interior architecture and the creation and fabrication of thematics designs as well as events organizing and management for exhibitions.

In football sponsorships, Manchester United signed a deal with the Malaysian snack brand Mister Potato to enhance the brand?s image and strengthen its affinity with target consumers.
The promotion campaign includes a contest asking consumers to buy Mister Potato Man Utd Editions packs and to answer questions on the unique code card inside the pack. Winners can get return air tickets, accommodations and a chance to meet their football heroes in the dressing room.
The campaign is being run by Spin Communications while Vizeum is responsible for media buying and planning

The week rounds off with cricket news as Indian star Yuvraj Singh agreeing to a deal creating a web and mobile portal that would put him in closer contact with his fan base.
The innovative project, set up with digital content generation company Sporty Solutionz, will feature a dedicated video channel, voice blogs and conversations with fans.
"Cricket is a religion in our country,? said Sporty Solutionz representative Ashish Chadha, ?and we are 100 per cent sure fans will lap up such an opportunity to get closer to a cricketer of Yuvraj's magnitude. With the advent of 3G, we will soon turn these voice services into video."
Yuvraj Singh was named sport?s 49th most marketable athlete in the June edition of SportsPro and was player of the tournament during India?s victorious ICC Cricket World Cup campaign earllier this year.
www.sportsfestivalasia.com

Source: http://www.sportsfestivalasia.com/2011/09/weekly-asian-sport-sponsorship-roundup.html

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