CMO Interview with Beth Comstock | Business 2 Community

You?d expect a lot of marketing geek speak from the Chief Marketing Officer of global brand GE, but Beth Comstock lavishes listeners with practical marketing advice in this rare interview captured by Behance. No need to add commentary. ?(Running time: 12:41)

Key Takeaway:
* Marketers are the Innovators & Instigators of a Brand

Sources:
99% Percent

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